Super Titanium

Technologies for people

A watch is made of so many things, thousands of details, and each one can always be improved. 

At CITIZEN, we have crafted, invented and continually improved watchmaking technologies and timepieces. Since our founding in 1918, we have achieved many ‘world’s firsts’ as well as ‘world’s number ones’. As a true manufacture d’horlogerie that integrates a comprehensive manufacturing process, we see the world of watchmaking as a work in progress. This is the spirit that drives us to continually create something “better” and explore the future of watches.

Crafting watches with higher usability and superior design

We believe that our technologies help bring something “Better” to people’s lives through our superior timepieces. 

"Better Starts Now"

Super Titanium™: Harder Materials and Less Scratches Bringing Better Wearing Comfort

Super Titanium™ is our special titanium material made by CITIZEN’s proprietary titanium processing technology and surface hardening technology, Duratect. It is resistant to scratches with more than 5 times the hardness of stainless steel, light weight, hypoallergenic and resistant to rusting.

The Super Titanium™ technology traces its origins back to the 1960s. The Apollo moon mission demonstrated the potential of titanium as a material for industrial products, and engineers at CITIZEN started looking into more possibilities of the material for use in watches. In 1970, CITIZEN produced the world’s first watch with a solid titanium case, “X-8”.

Since then, we have been dedicated 17 years to developing and refining our own processing technologies, including pressing, cutting and polishing a material that is considered very difficult to craft. After overcoming many hurdles, we launched the first full titanium-made watch in 1987.

CITIZEN’s challenge started with the concept of crafting watches made with the material used for Apollo moon missions. We met the challenge with Super Titanium™, an original material that takes advantage of proprietary titanium processing and surface-hardening technology, Duratect. This unique material enables us to expand our lineup of watches with various designs, colors and functions. However, we continue working to perfect our titanium watchmaking abilities.